Wine Economics - debunking the myths

Date July 8, 2008

Now this I find interesting:

“Hard research on a soft topic shows that terroir doesn’t matter (except for the price) and the opinions of wine ‘experts’ don’t help predict a wine’s long-term value.”

Read more : Wine economics and economical wine - Vox

“The controversial conclusion from this article is that technological choices affect quality far more than natural endowments, including terroir, the effects of which on wine quality is negligible…”

and

“They have estimated an average Parker effect of 2.80 euros per bottle of wine.”

Read more: Oenometrics - Andrew Leigh

It’s hard to argue with economic research but the findings do a ruin a few things don’t they!

So what’s all this fuss about terrior then - is it really a load of bollocks? What do you think?

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