A cool wine marketing concept from WOSA : the big green bus!
May 13, 2009
I picked this up on my twitter feed from Mike Ratcliffe who asked if it “was the coolest wine marketing concept ever?”
Well it may very well be but it hasn’t started yet and we dont know how well it will do - nevertheless, it is a brilliant idea:
The Great South African Wine Trail
Wines of South Africa (WOSA) is launching a new consumer marketing campaign, The Great South African Wine Trail, which will begin at the LIWF in May this year. The wine trail, the centre piece of which is a carbon neutral, branded double-decker bus, will visit eight major city centres across the UK, sampling South Africa’s leading wines to consumers, educating about the conservation initiatives in the Cape and introducing winemakers to local media…
Hats off to WOSA for dreaming up what I believe is an innovative and proactive way of taking South African wine to the people of the world - I have no doubt that everyone will fall in love with our wine.
So look out for the big green bus!
Posted in SA Wine Industry
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