Wine producers splash out on wine competitions

August 6, 2009

South African wine producers spend more than R4.2m every year on local wine-tasting competitions in the hope of being able to attach winners’ labels to their bottles so as to set them apart from the rest of the industry.

This was the finding of Kim Maxwell, who performed an in-depth investigation for the wine industry’s monthly newsletter WineLand.

She came to the conclusion that the results of the different competitions differed so greatly that a wine producer’s chances of being awarded a particular medal were just as good as those of winning the lottery.

Read the full article: Wine producers splash out.

Sounds like a trip to the blackjack table at Monte Casino is a better bet…

Eish - it seems like the wine competition business is a good one to be in!

Posted in SA Wine Industry